About Prime Day

Prime Day is a shopping event with deals exclusively for Prime members. Prime Day 2020 will last 48 hours beginning October 13 at 12:00 a.m. Pacific time and ending October 14 at 11:59 p.m. Pacific time.

Prime Day Deals

Prime Day offers a variety of deal types exclusively to Prime members. To be ready for 2020's Prime Day deals, you can sign up for the Amazon Prime Free Trial .

You can check for updates and announcements on the Prime Day page.

Who Can Participate

Prime Day deals and promotions are available to all Prime members, including:

You can visit the Prime Benefits page to change or manage your existing Prime membership.

Not yet a Prime member?

You can sign up for the Amazon Prime Free Trial and start shopping exclusive deals today.


  • Prime Video-only members are not eligible for Prime Day deals.
  • If you are not a Prime member, you can still purchase items at the non-discounted price.

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